Episode 17

The Coolest Job in the Firearms Industry (ft. caliber.row)

Published on: 17th June, 2026

This week on State of the Second, John and Kailey sit down with Alexandria Rowlen of Caliber Row to discuss the realities of firearms marketing, content creation, and building brands in the 2A industry. From unforgettable shoots involving tanks and skydiving to the evolving role of women in the firearms community, this conversation offers a behind-the-scenes look at one of the most unique careers in the industry.

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About the Podcast

State of the Second
The State of The Second, an interview style podcast focusing on the impact that legislation and activism is having on the firearms industry, and the second amendment community.
"State of the Second isn’t your typical 2A podcast—it’s a backstage pass into the firearms industry.

Hosted by Kailey Nieman and John Fahrner, we sit down with the real people behind the brands, builds, and big ideas shaping the gun world. From shop owners to social media legends, each episode dives into how they got started, what keeps them going, and what it really takes to make it in the firearms industry, plus the battles they face along the way. If you’ve ever wondered how to break into the industry or what it’s like behind the scenes, this is your front-row seat."